The Newest Algorithm Technology for SEO on Amazon
Every Amazon seller needs the right technology for SEO to ensure that their products sell. Here is how the latest algorithm for Amazon search engine works, and how sellers can make use of it.
What differentiates A9 from Google Search or other top search engines is Amazon is a buying platform.
How the Amazon Algorithm Works.
More people are searching for products on Amazon rather than Google. But because people who look for products on Amazon are sure buyers, the site has made adjustments to its algorithm to ensure that people really buy from them.
Amazon’s algorithm is known as A9. A9 aims to make customers see, click, and buy your product. So, your product description must emphasize on visibility, relevance, and conversions. Here is how you can do it.
How to Utilize the Technology for SEO on Amazon
1. Optimize Your Listing Title
Your product and listing titles affect how your product will appear in Amazon search results. In the title, include important information such as product name and line, brand, material, color, size, and quantity.
Amazon allows 129 characters before a title is truncated. In the right rail ads, titles have about 30 characters, while mobile titles have between 55-63 characters. So, you need to put the most relevant keywords first in your title.
2. Make Use of Bullet Points
Bullet points don’t impact product visibility in the search results. However, they help increase conversion rate and product relevance. You should list the features of your products and their benefits in the bullets.
There are many tools that help you build your own list of important keywords, such as Helium 10 - Scribbles. Put the most important keywords in the title, and the rest goes to the bullets. You may also include important information such as product warranty in the last bullets.
3. Tell a Story
A well-written product description that tells a story and persuades people to buy your product can also positively affect visibility and conversions. In the description, weave in important keywords into a convincing but to-the-point story about your brand. Helium 10 - Scribbles is a technology that comes in handy for this purpose.
Another useful tool is Word to Clean HTML to format your product description in an engaging way. Paste the formatted description and click convert, then paste the HTML in your product details. This tool is a useful technology for SEO that Amazon sellers should try.
