Do you know that the technology for SEO is different between Amazon and Google? More people are using Amazon rather than Google to look for products, but the search engines of the two sites differ. If you’re an Amazon seller, you need to know what the differences are.
How Amazon and Google Search Differ
For the technology for SEO in both search engines, keywords still matter. In Page 1 of both results, you are also more likely to see links that are accessed more often. But Amazon and Google’s search engines different in their goal.
Google aims to answer your question, which it answers by giving you relevant websites. However, Amazon aims to make it easier for you to buy the products that you look for. So, Amazon’s task is easier.
Googling cooking pans will give you the difference between various kinds of cooking pans. But Amazon will try to help you decide which pan to buy, for example by showing reviews.
So how can you write good Amazon SEO content? Here is what you can do.
What You Need for a Good Amazon SEO
1. Relevant Keywords
This applies to both Google and Amazon. The keyword must be related to the product and appear in the listing title. Single-use keywords are all right. As long as you use them properly, you don’t need to put so many keywords in your product description.
2. Precise Title
Be careful when titling your product. It’s recommended that you make a title that mentions the product name, the material, quantity, brand, and color. For titles, Amazon allows for at maximum 129 characters untruncated while Google cuts anything longer than 60 characters.
3. Product Description
Bullets are crucial for the Amazon algorithm. They can help the search engine compare similar items and rank them in the search results. Make sure that you include relevant information such as characteristics or special features in the bullets.
4. Backend Keywords
Backend keywords refer to related terms, common misspellings of keywords, or even the keywords in other languages. Amazon allows sellers to include backend keywords. You may want to include them as well.
5. External Links
The newest Amazon algorithm gives more importance to traffic from external sites, especially referral traffic. Referral traffic rewards only the links that increase page views. If you have such links, they can boost your product visibility. External links are a useful technology for SEO for Amazon sellers.
