SEO is one of the keys to boosting traffic to your website, especially if you are running an e-commerce site. Optimizing the SEO helps to cut the price that you need to pay for Product Listing Ads or PLAs.
But how can you increase traffic to your website with SEO technology?
#1 Organizing the website structure
Having an organized website is essential. This is even the key that boosts your customers to buy stuff from your website. Other than that, an organized site will rank better on the SERPs.
#2 Research the keywords
Once you have a technically structured website, you need to find the right keywords. There are plenty of keywords you can choose for your website.
However, it should be suitable for the type of website. Choosing the right e-commerce keyword will determine whether your site will make or break in the first place.
You can use a third-party app such as Google Keyword Planner. Here you can find the keywords along with the competition.
After that, don’t forget to Google the keyword you choose to check whether or not you can compete with other companies. Using longer-tail keywords will be a better thing to bet on.
#3 Optimizing the pages
You won’t be able to compete if you just copy and paste product descriptions from rivals. The product pages should be optimized at the most.
You can start by sticking to your branding. Using jargon should be minimized and make sure you keep the description readable.
Using bullet points is excellent to highlight specific features. Also, don’t forget to mention the buyer persona intrinsically.
#4 No duplicate items
It might be one of the hardest things when you are running an e-commerce site. Since there are hundreds of items on your database, it might be a bit tricky to distinguish one from another.
In this case, you can incorporate a canonical tag. The tag helps the system to differentiate one similar item to another.
#5 Mobile experience is vital
According to data, more than half of Black Friday sales were finalized on mobile devices. Thus, considering mobile experience as a vital instrument on e-commerce websites is right to the target.
In this case, the site must make a specific mobile design that provides simplicity and responsiveness. Generally, mobile devices require a simpler checkout and intuitive navigation.
By meeting these guides, your e-commerce site will raise to the top of search engines yet getting more new customers.
